*) This event is free of charge for graduate students (Ind.: Mahasiswa Pascasarjana)


The concept of flagship species has its genesis in the field of conservation biology. The flagship species concept holds that by raising the profile of a particular species, it can successfully leverage more support for biodiversity conservation at large in a particular context.

Several definitions have been advanced for the flagship species concept and for some time there has been confusion even in the academic literature. Most of the latest definitions focus on the strategic and socio-economical character of the concept, with a recent publication establishing a clear link with the marketing field. (i) "a species used as the focus of a broader conservation marketing campaign based on its possession of one or more traits that appeal to the target audience". (ii) species that have the ability to capture the imagination of the public and induce people to support conservation action and/or to donate funds. (iii) popular, charismatic species that serve as symbols and rallying points to stimulate conservation awareness and action.

The term flagship is linked to the metaphor of representation. In its popular usage, flagships are viewed as ambassadors or icons for a conservation project or movement. However, more recently, work in the field of microbiology has started to use the concept of flagship species in a distinct way. This work relates to the biogeography of micro-organisms and uses particular species because "eyecatching "flagships" with conspicuous size and/or morphology are the best distribution indicators".
Examples of Indonesian flagship species include the Sumatran tiger, Sumatran rhinos, Javan rhinos, banteng, Sumatran and Bornean orangutans, Sumatran and Bornean elephants, babyrussa, tapir, anoa, maleo, paradise birds, etc.

Indonesian Flag Species: Conservation of Big Mammals in Indonesia

1. Genetic diversity
2. Diversity of species
3. Diversity of ecosystems
4. Ethnobiology
5. Life Science and Technology


Place: Syariah Solo Hotel 
Jl. Adi Sucipto No.47, Gonilan, Kartasura, Kabupaten Sukoharjo, Jawa Tengah 57175


Date : 7 April 2018
Time : 08:00 to 17.00 WIB


Note: All manuscripts relating to the sub-themes can be submitted.

*) For free of charge, please send your full text paper (manuscript) no later than March 18, 2018 (to The manuscript will be selected, and the selected manuscript will be invited for a free presentation.



Society for Indonesian Biodiversity

Universitas Sebelas Maret, Surakarta

Universitas Indonesia, Depok