The response of farmers in coastal sand farm to auction marketing system of chili at sub district Panjatan Kulon Progo, Yogyakarta

Abstract

Fauziah F. 2016. The response of farmers in coastal sand farm to auction marketing system of chili at subdistrict Panjatan Kulon Progo, Yogyakarta. Pros Sem Nas Masy Biodiv Indon 3: 94-98. Auction market system is a model of marketing which sellers and buyers joint into transaction forum that gives benefit to them. Auction market system can be used as an alternative to rural agribusiness development model. The institution groups of farmers at sub-district Panjatan, Kulon Progo have implemented auction market model in the marketing system. The aim of the research was to study the response of farmers in coastal sand farm to auction market system model of chili. The descriptive method with purposing sampling was used in this research. Primary data were collected by observation and interview with the farmers. Likert scoring scale and proportion test were used to measure variables. The result showed that more than 50% of farmers in the coastal sand farm has a high response to auction marketing system of chili. The farmers have a high response to the marketing of chili auction system because it can increase the selling price of chili and cooperation to develop farming group members.